We Are Floridians

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We are Floridians. Born here or transplants, we all share certain traits; but, like the change of the seasons, you have to know the signs.

            We are water babies. Oceans, rivers, lakes, springs, swamps, marshes and the one and only everglades make water equal to the land in our fair state. Floridians interact with water in so many ways and so routinely that we can’t imagine our lives without water. Ask a Floridian if they could live away from it and they just shake their heads. Heck, on some days it’s so humid we swear we’re breathing the stuff. Many of us are armed with towels, swimsuits, flip-flops, fishing rods, just on the off chance that we’ll get to hit the water, whatever form that takes. Water is so integral, it's even featured on our state seal.

            We expect sunny days. Rain is for cooling us off and keeping us green but we don’t expect it to last longer than an hour so. We are the sunshine state, after all. Sunscreen is sold year round. In a parking lot, it isn't the closest spots that are taken first; it’s the shadiest. And if you want to see a real sun obsession, just check out the number of sunrise and sunset photos Floridians take.

            We grow stuff year round. Natives know when to plant the warm season crops and when to start their cool season crops. Newcomers get to know the “old timers” and find out right quick that the rules from back home won’t work here. We know which varieties of ‘mater will bear the heat and which type of rose can resist the dread spot. Floridians garden year round so they know to pace themselves and listen to the rhythm of the earth. If you move to Florida, eventually the desire to grow something will bloom in you.

            We are private. This is the heart of why Floridians are a bit hard to pin down. We’re friendly, but because we are partly a tourist state, we've learned that fortunes come and fortunes go. We've been built on booms and busts and it’s happened more times than it should have. Whether you were a Cracker eking out a living or a Seminole escaping removal to a reservation, a political refugee or just someone in need of a warm home for your weary bones, you look to Florida to give you peace. Millions found it, and made this their place in the sun.

            In the coming posts, we’ll explore more about what makes us Florida.

Florida Cranberries, aka Jamaican Sorrel or Roselle

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One of the old-time traditions of Florida is making a come back: Florida cranberries (Hibiscus sabdariffa). Once you experience the delicious fruitiness of this healthful treat you will wonder, "Why did it ever go out of favor?" The reasons are simple... Too many new people moved into the state who had never heard of it and it looks like something from an alien planet. The calyxes are the part you cook and they are freaky weird. However odd looking sorrel may be, though, none regret growing, cooking and eating this wonderful plant. (People have been known to tear out patches of grass in favor of Florida cranberries.) Sadly, it is an annual plant and you have to wait until soil temps are warm enough to plant it again. Jamaica has this as a cash crop and sorrel can be found dried in Caribbean groceries and on-line.

The plant comes from West Africa and this is why it does so well in Florida. The way you prepare the calyxes is you slice it along the side and you cut off the base, then peel the calyx away from the seed pod. You don't eat the seed pod (which is green). The calyx is a lovely deep red color.

Two recipes traditionally made for the holiday season are cranberry sauce and holiday punch. The cranberry sauce is very simple:

1 part cranberries (calyxes only) plus one third to half as much water. Bring this to a boil and then reduce to cook down as you would apples for applesauce. Add brown sugar to taste. You can add spices if you desire but this really gives you an idea of how the actual cranberries taste on their own.

A fancier recipe for Florida cranberry relish can be found here: http://www.floridasurvivalgardening.com/2014/11/thanksgiving-florida-cranberry-relish.html

The second recipe is for Holiday Punch:

4 cups fresh Florida cranberries (calyxes only)

6 cups water

1/2 inch piece ginger sliced thin

1 stick cinnamon

2 cloves 

3/4 cup brown sugar or to taste

Put the first five ingredients in a large pot and bring to a boil. Boil gently, partially covered for 15 minutes. (Sorrel stains so be careful of spatters.) Remove from heat and allow to steep for four hours. Strain and add sugar. Refrigerate. This is good for up to three weeks and can be frozen or you can add alcohol and prolong the lifespan. 

There are many, many variations of this recipe. Change it to suit you. Some people add citrus. The health benefits are amazing. The plant is very easy to grow. Truly, one of nature's gifts. 

You can get the seeds at: http://www.onaleeseeds.com/

Stella's Teapot and Giving Thanks

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People are often asked what they will grab if there is a fire and they can only grab one thing. But is it really the "thing" we are preserving?

A person on FB told the story of how her mother had saved a few pieces of the Four Points building when it was torn down in West Palm Beach. Anyone who came to town afterward would never know about the building, but all the people who had shopped there remembered. Her mother understood that as they held those chunks of cement, they would say, "Remember when..."

Museums have photos of humankind's achievements, but it isn't until they have interactive exhibits and we can touch, that we feel connected. When we visit a place, we collect souvenirs so that we can remember our visit. That place is now a part of us and any time we hold the memento, we are there with those who shared that experience.

In this time of thanksgiving and of sharing, another story is brought to mind. While attending a fund-raising event for literacy, I bought a raffle ticket. The prize was a teapot and much to my surprise, I won. The teapot bore the imprint "Made in occupied Japan". I asked about the teapot and learned that it had belonged to Stella, the mother of Jane, the president of the group of women running the event. While Jane spoke of her mother, her gaze grew soft and she smiled. Time lost meaning. We laughed. We nodded. We sighed together. When I asked why she was giving away her teapot, she said, "Because literacy was a cause my mother believed in so this would have made her happy." This was a teapot about love and looking out for others, of giving instead of holding on. This was Stella's teapot.

At Distinctly Florida, we hope that you take time to take care of yourselves at this special time of the year. So many voices shouting for your attention, but the only ones that count are the ones that build memories and history and love. We give thanks for you, our customers. Take time to be with those you love. Be at peace. Blessings and may the warmth of the Florida sun always be with you.

Florida (con)Fusion Cooking

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The strong identity of any people is their cooking culture. What influences that is the environment and the spirit of their own palate. Florida has had a long history of many different peoples from the Native Americans (Timucua, Calusa, Apalachee, Creek who came to be known as Seminoles, Tequesta, etc.) to the Europeans, Asians, and Africans. Every culture has contributed a little something to our cuisine in Florida and depending on where in the state you stop, you can be treated to quite a different take on what nature has to offer. It is with this in mind that I present what I have come to think of as FLORIDA ConFUSION COOKING. It is our version of fusion cooking, just a little mixed up and hopefully in a fun way. It is a play on words because in Spanish "con" means "with" and so we are all with each other in this adventure. My first fusion meal is called the Florida Cracker Tortilla. It takes the wonderful mix of bacon, onion and collard greens and adds it to the tradition of a Spanish tortilla or omelet. These are served in Spain at any time, not just for breakfast and can be made very large and cut into sections for tapas. Below is a single serving recipe.

FLORIDA CRACKER TORTILLA

2 strips bacon
2 eggs (scrambled with a little splash of milk or cream if you like)
1 T. diced onion (or to taste--I like a lot and I use frozen for convenience)
2 T. chopped collard greens (or to taste and I use frozen for convenience)
salt & pepper to taste

Fry your bacon until very crisp. Drain & reserve most of the oil leaving some in the pan for the vegetables. Saute the onion until just starting to caramelize then add the collards and continue cooking until they soften. If you need to add a little of the bacon fat back to keep the vegetables from sticking, go ahead. Crumble your bacon evenly over the vegetables and then pour the scrambled eggs over the whole bacon/vegetable mixture. Season with salt and pepper to taste and cook until the bottom is firm. To get the top of the omelet cooked, you will either need a tortilla pan (also known as a frittata pan) or you can slide the omelet off the pan onto a plate, invert the pan over the plate so that the uncooked part of the omelet is now facing the pan and the plate is acting as a "lid" and just flip. Continue cooking and should have a perfect unbroken omelet.

Growing Up In Florida...A Sampler

What did it mean to grow up in Florida?

It meant that you got your orange juice, freshly squeezed, every morning in an eight ounce glass.

It meant that after school you went to the beach to study and you always kept a beach bag full of all your beach things including a portable radio.

It meant that the defroster was for when it rained to get rid of the condensation INSIDE the car windows.

It meant that the cold water tap was NEVER too cold.

It meant that bugs were a part of your life and you found ways to use them or avoid them. You chased your mother with the palmetto bugs or tossed them to waiting lizards, hunted down mole crickets in their tunnels, fed ants to doodle bugs, and learned to paint clear nail polish on chigger bites after climbing ficus trees.

You went cane pole fishing and learned that catfish will hit on anything including Lifebuoy soap.

You remember the smells of Coppertone and the ocean better than anything and when your sunburn healed you would have your sister/brother/best friend peel the skin off your back and marvel at how thin it was.

As hot as it was, we were always outside riding our bikes, climbing trees, hunting, snorkeling, water skiing, surfing, fishing, scuba diving, playing tennis, racket ball, skating, volley ball, hand ball, water polo, synchronized swimming, canoeing, hiking, golfing, riding horses, or just plain swimming, swimming, swimming because water is everywhere. It should be against the law in Florida to not know how to swim.

It seemed like everyone had a Florida room with jalousie windows that were impossible to keep clean or fully closed and the crank ALWAYS broke.

If you stuck a stick in the ground, it grew or got moldy. If you left something metal out, it got rusty and in a week it was covered in vines. Good luck finding it.

It always rained at three o’clock to cool things off and made the walk home from school a puddle hopping adventure.

Sinkholes are a fact of life, just like ‘gators, sharks, Portuguese man o’ war, sea lice, chiggers, water moccasins, brown recluse spiders, and I-95.

Lizards were earrings and we were always sucking on the base of some flower or chewing on some plant. It's a wonder we didn't die.

It meant that thunderstorms and tropical depressions held no special meaning but you prepared for hurricanes a couple of days ahead and filled the bathtub with water and collected all your supplies.

It meant that you could eat fried catfish and hush puppies one night and Ropa Vieja with black beans and rice the next and think nothing of it.

It meant the people around you were always changing but you never met a stranger because this was the land of sunshine and whomever you met received your smile.

Welcome to Florida.

Cocoplum Nut Butter? (Yes, I know it's a seed.)

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In my ongoing quest to be the George Washington Carver of cocoplums, I decided I'd make cocoplum nut butter. Of course, I wanted it to be healthful so I used what I thought were healthful ingredients: light olive oil, light salt, honey and my fresh picked and hulled cocoplum seeds. Hulling the seeds is the most time consuming and tedious part of this recipe so I would suggest you do it while watching something entertaining like FLORIDA CRACKERS. (Ha, ha. Get it? Crackers. Cracking the hulls... Then you spread the nut butter on crackers and... Oh... Never mind.)

I treated the cocoplum seeds exactly as though they were peanuts and used a recipe for peanut butter: 

15 oz. of nuts

1 teaspoon salt

1 1/2 teaspoons honey

1 1/2 teaspoons olive oil

(my second batch was made with regular sugar and coconut oil and tasted better)

Blend until it reaches the consistency you prefer. Taste and adjust to your liking. This has a very distinctive, strong flavor and I liked it. I am certain, however, that this will prove to be the kind of nut butter that people either like or hate. My second batch was made with coconut oil and tasted better, but I wanted to share the process of my experiment with you. You could try other oils; try it without sugar; try it with added spices. I'm imagining something along the lines of tahini sauce (made from sesame seeds). I'm not a chef but I hope someone out there who wants to make a name for him /her self starts to experiment with this. Come on. Let's get the ball rolling.

The cocoplum nut butter is really good on crackers and would make unusual and savory hors d'oeuvres.

A sophisticated, grown-up Florida version of peanut butter and jelly, this cocoplum nut butter and cocoplum jam is the ultimate in taste and distinction. Wow.

Using the nut butter the way I would peanut butter, I made these cocoplum nut butter thumbprint cookies. The recipe will be in an upcoming post.

Wherefore Art Thou, Floride?

Florida has a strong auto racing history.  Daytona, Sebring, Homestead-Miami, St. Petersburg-Tampa Bay all hold major racing events. In fact, Florida is host to more top-level racing than any state in the nation. Automakers pay homage by naming cars for Daytona and for Sebring. It should not be surprising to discover cars named for our state. Still, considering our history, you might wonder why there aren’t more. The following story could have part of the answer.

In 1959, a car named for Florida was introduced but most Americans would not know it by that name.  It was the Renault Floride, a sport model built on the Dauphine platform, designed expressly for the American market and immediately popular here.  But, as Sports Car Graphic reported in October 1959, the name was quickly changed.

“Dealer reaction to the car was wholly favorable except for one contingent from California that asked, ‘Why Floride? That’s only one state among [at that time] 48. We like the car but does it have to have that name?’

“Renault officials looked upon this as a serious matter. ‘After all, California took a large percentage of Dauphines and if sales were to suffer due to statehood pride we had better have some discussions about it.’ They did, and during the last course of dinner on the Bateau Mouche, as it made its way down the Seine River, asked for a show of hands to three different names that had been nominated. A resounding cheer went up for the name, ‘Caravelle,’ and although no promises were made the California group went home fairly secure in the thought the Floride would have a new name.

“Now the car is ready for the public – and with the new name for the United States market. In France, it will still be known as the Floride.”

The Floride / Caravelle became the flagship of the Renault line and remained in production through 1967.

Did Florida racing start with something more exotic? :-)

Racing Ostrich postcard pillow

Lizard, My Lizard

Anolis carolinensis
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Lizards! They are just so cool with their push-ups and throat fans and pugnacious attitude. Leaping lizards, battling lizards, lazy lies a lizard soaking up the sunshine. 

Did you play with them as a child? I did. I let them bite my earlobes and they dangled like living jewels. I turned them on their backs and "sang them to sleep". As an adult, I tossed palmetto bugs to them while gardening. I occasionally stumbled across them at their most intimate moments, then felt compelled to apologize and turn away. Even a lizard deserves a little privacy.

I'm not a lizard snob. I like the brown anole even though it is not native to Florida; and the curly tailed lizards are adorable and so brazen. But the green anole will always be first in my heart. His motions are smooth and slow and his green is so happy and bright. In moments of distress, he turns the brown of old leaves, his rib cage fans in and out with his heightened agitation and he will stiffen and extend his throat fan in defiance. 

Lizards are champion climbers. Their acrobatic leaps are worthy of Cirque du Soliel. I once saw a lizard leap through the air, nab a dragonfly and land a little precariously on an adjacent shrub. How did he manage to eat that whole thing? Amazing.

They don't always make the best choices and I remember one morning, on my drive to work, I was startled to see a lizard holding on for dear life to the wiper blade of my car; the wind buffeted him and he closed his eyes as though he was thinking, "Oh, good Lord, save me from this nightmare." I couldn't stop. I was on the expressway and I had a class to teach. He crawled out of my view and I don't know if he found shelter or was swept away to his death. This shook me up so badly that I called my husband, distraught and nearly in tears. Silly, I know, but my husband understands me and later when I went out to my car to drive home, I found he'd left me a note... Ode to a Lizard... written on the back of his business card and clamped under the same wiper blade.

The young ones will sometimes sneak into my house and I will later find their desiccated bodies and try not to think of how they'd suffered. I stopped spraying completely. I can live with a few bugs and I let the lizards take care of them. I feel as though I'm blurring the line between indoors and outside but this seems a very Florida thing to do. If a guest sees a palmetto bug, I break out the fly swatter. I'm not as fast as a lizard, but I get the job done.  

For all their charm and antics, I have chosen to honor the lizard with some Distinctly Florida products and to share some stories. I hope you will join me in expressing your love for lizards.

Green Anole Pottery 

Green Anole Pottery

Pudding, You Say? Cocoplummy Yummy!

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Cocoplum Pudding

  As experiments go, I'm going to rate this one a success. I've never made a steamed pudding before and I had to improvise the recipe because there are none specifically for cocoplums. I pulled out my mother's old WOMAN'S HOME COMPANION COOK BOOK and used the recipe for steamed cherry pudding with some modifications. The resulting pudding was dense, moist and mildly berry flavored. I melted some of my cocoplum jelly as a sauce and the contrast was wonderful. This pudding is not too sweet and will remind you of a bread pudding. Feel free to tinker with the recipe, as this was a first attempt and there are many variations to pump up the impact. You could change the spices, add almonds or the cocoplum seeds (I would recommend removing the fibrous skins), add raisins or coconut, use a nice liqueur in your sauce... Be creative! And please feel free to share any variations you create. I am only offering a starting point.

 Here is the recipe:

2 cups cooked cocoplum pulp 

2 cups flour

1/2 teaspoon salt

3 teaspoons baking powder

1/8 teaspoon cloves

1/2 teaspoon cinnamon

1/3 cup butter

2/3 cup sugar

1 egg

1/2 teaspoon vanilla

3/4 cup milk

  Cream the butter; add the sugar gradually and cream together. Add egg and vanilla until blended. Mix in salt, baking powder, cinnamon and cloves. Once these are well blended, stir in the cocoplum pulp. Lastly, add the flour and milk, alternating a bit at a time and stirring only enough to blend thoroughly. 

  Pour the batter into a greased and sugared 2 quart mold and cover with a cloth tied securely. (This is done to protect the batter from dripping steam.)

  You can use individual molds if you like and these will take less time to steam--30 minutes or so.

  The large mold will take about 2.5 hours if you steam it in a large covered pot with about 1" of water in the bottom and a rack to put the mold on, or you can use a pressure cooker and reduce the time to about 80 minutes. I used the pot because my mold was too big for my pressure cooker.

  Once the pudding is done, remove it from the steamer and allow to set for a few minutes before you un-mold it. I removed the cloth and put a plate over the mold and just flipped it over. (The pudding did not come free immediately so I just left it and went to play spider solitaire.) When I came back, it had fallen onto the plate and was perfect! How often does that happen? I was delighted.

  To make the sauce, mix 1/2 cup sugar with one tablespoon cornstarch in a saucepan. Stir in 1 cup cocoplum juice and bring to a boil. Boil until thickened. If you like it a little tart you can stir in one tablespoon of lemon juice. This sauce can be used over pancakes, too.

  Cocoplum pulp: Wash about 200 cocoplums and put them in a pot with enough water to cover and two cinnamon sticks. Bring to a boil. Reduce heat to simmer for about and hour or longer, until the plums are soft. Allow the plums to cool and then squeeze to remove the pits. (Set the pits aside to be later shelled and eaten or made into  brittle or butter.)

  Drain the pulp of liquid through a cheese cloth by squeezing GENTLY. Do not squeeze out all the juice. 

  The juice can be used to make jelly, sauce or hard candy (future posts). 

Bon Appetit!

The Native Gourmet Treat in Your Front Yard

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Native Gourmet

Gracing parking lots and suburban yards is a gourmet delight so secret that you’ll swear it’s a conspiracy. Birds and squirrels know this hidden treasure but they’ll never tell. One online reference on how to tap into the succulent treat comes from a relatively unknown cay in Belize. Few Floridians have ever tasted its subtle sweetness and many don’t even know it can be eaten. This native south Florida shrub requires no special care, will flower on and off throughout the year and if left to grow into a small tree it will reward you with bountiful fruits. You can even crack open the six-segment central shell to get at the tasty nut (really a seed). Many will tell you the fruit will make a delicious jelly or jam, but try to find someone who has actually done it. What is this mysterious plant? The surprising answer is Chrysobalanus icaco, also known as cocoplum.

The fresh fruit can range from the size of a ping pong ball to as small as an olive and has a slightly sweet, mild flavor. The interior nut is pistachio-sized and is sometimes described as tasting like an almond, coconut, or peanut. The real magic happens when you cook the fruit with a little water and some cinnamon sticks. (The flavor resembles a really rich, deep grape with a berry finish.) The resulting juice can then be turned into dessert sauce, jam, jelly, candy, liqueur, brittle or even ice cream.

To make the jam, you will need at least 200 cocoplums. You can find them in city parks, along roadsides, in parking lots - any place the plants haven't been pruned too severely. The only caveat is to pick places where you are sure no pesticides have been used. (I usually go by the presence of insect life.) They are common in the wild and if you are out that way and not on a state preserve or national wildlife refuge, you can collect them there, too.

Wash the plums well and place in a pot with enough water to cover and two cinnamon sticks. Bring to a boil and simmer for about 1.5 hours. You may need to add water, so check on it every now and then. Soon your kitchen with fill with a heavenly aroma - your first hint at the delicacy to come.

Once the liquid is a dark purple and the fruits are soft, remove the pot from the heat and allow to cool. You will be separating the meager pulp from the nut for the next stage. I imagine there are machines that can separate the pulp from the pit, but I don't own one so I put on some clean gloves and squeezed the nuts free. This took a little while. The nuts are tasty on their own so I put them aside to dry.

As you can see, the nut is in a segmented shell. This opens easily by pinching along the seams. The shell is in six segments, which I found fascinating. They are about the size of pistachios. Here is what the nut meat looks like:

I tried roasting the nuts but I like them better not roasted.

The yield was about two cups of pulp. I used the recipe for quick & easy freezer jam and followed the directions described for strawberries since cocoplums are not a well-known fruit. I stirred in one cup brown sugar and 3 cups white (mostly because I ran out of brown sugar). Stir the sugar into the fruit pulp and let sit for 10 minutes, stirring occasionally. While that is blending, add one box of pectin (1.75 oz) and 3/4 cup of water in a small pot and bring to a boil, stirring constantly. Boil for one minute. My pot wanted to boil over so I had to stir pretty fast and really reduce the heat. Once this is done, add the pectin liquid to the pulp/sugar mixture and stir until most of the crystals are melted. I heated the mixture a little but I'm not sure that was necessary. It should take about 3 minutes or so until it is smooth and not grainy. Pour the jam into clean, sterile containers and leave about a 1/2 inch gap at the top for expansion if you plan to freeze it. Cap them. (These are screw on lids.)

 Let it sit out for 24 hours and then refrigerate or freeze. It will keep in the refrigerator for about 3 weeks and in the freezer for about a year. I gave a lot of mine away to neighbors because I want to promote this yummy treat. You can use this jam in so many ways. Use it over meats, on desserts (it is great over key lime pie), on brie or goat cheese. Use it in vinaigrettes. Chop the nuts and stir them into the jam for a yummy conserve. Let your imagination soar. This is a dooryard fruit that needs to be explored.

Bon Appetit!

Other ideas:

If Clothes Make the Man…

Certain clothes make us feel a certain way and we behave differently depending on what we wear. When I wear work boots, I want to work and I definitely don’t want to hike Hickory Hammock in high heels. So this idea got me thinking… Does how we decorate our home affect how we feel about ourselves and our environment?

Take a minute and look around your house. Does it reflect what’s important to you, who you are and where you’d like to be?

When I looked around my house, as much as I love Florida, there was very little that represented my state. I had some books about Florida and a couple Seminole Indian dolls. That was pretty much it. Even my garden was comprised of maybe five or six native plants. I actually had more things from England than I did Florida. Why didn’t my home better reflect the Florida I love? 

Thus began my search. I went to home goods stores hunting for Florida accessories. It was frustrating. A typical conversation went something like this…

“May I help you?” the friendly sales woman asked.

“Yes. I’m looking for some Florida accessories for my home.”

A momentary blank look was followed by, “Oh, you mean like palm trees and shells,” she said, brightly.

“Well, is that all you have?”

“I think we might have some alligators, flamingos and maybe some dolphins.”

“Do you have anything distinctly Florida, like our orchids or some of our butterflies?”

She showed me some pillows with butterflies that only exist in someone’s imagination. The orchids are also of types not found in Florida. There are about 250 orchids native to the United State and about 50% of those are found in Florida; some are only found in Florida. The American Orchid Society is even based in Florida. As beautiful and important as orchids are, we have very few accessories with them. You have a much better chance of seeing a pillow with a lilac bloom, a lily of the valley, a tulip or a rose.

“Nothing with ghost orchids?”

“What?”

In general, you will find only those things which can be found in many other states: hibiscus flowers, shells, herons, pelicans, sea turtles, sand dollars. As full of exotic, beautiful, unique species as Florida is, it has been mostly ignored by the designers.  That was about to change.

When I told my former boss that I was going to launch a home accessories business to promote the unique beauty, history and culture of Florida, he said, “Nobody cares about Florida, Julie.”

I’m betting he was wrong.

The Ghost Orchid

When choosing a logo, there are many things to be considered... I knew none of them.

All I knew was that I wanted it to symbolize the fragile, beautiful and exotic nature of my state. I wanted it to look old because our history was old. I wanted it to be different. No palm trees or shells for me, no sir! Palm trees and shells are everywhere, not just Florida. MY goal is to show the Florida most people don't know, and to champion those threatened or endangered, precious and overlooked facets of Florida's nature, history, culture and people. There is no compelling reason anyone should especially care about any of those things, and I knew that if I tried to make people care that I would fail. So I thought about what I might do to save what I could. I'm no evangelist or charismatic. I'm more likely to tick someone off with my preaching and lecturing. I was going to have to come up with a symbol to remind myself that I had to be subtle.

Years ago, a friend who knew of my love of orchids, good writing and Florida, suggested I should read THE ORCHID THIEF by Susan Orlean. Ms. Orlean's book was brilliant, painting the character and mystery of her subjects with a brush so fine and precise it was like reading a Flemish master. After reading her book, I needed to see a picture of a ghost orchid and I wanted to know more. (Ironically, my copy of the book has a phalaeonopsis orchid on the cover.) How could I have lived my whole life in Florida and not know of this flower? When I finally saw one, I was disappointed. I couldn't understand the big deal. Compared to other orchids, it was kind of... bland. It's white but not bright white. It has hints of green and a funny shape. All in all, there are much flashier, more beautiful orchids. It isn't large, has no leaves and rarely blooms. When it does bloom, you rarely see more than one flower and the likelihood of that flower getting pollinated is pretty remote. The pollinator is a moth, brown, large and mostly nocturnal. About the most interesting thing about the giant sphinx moth is it has an unusually long proboscis--about 5 inches. So why the fascination? And why choose this as our signature flower?

It grew on me. Haunted my subconscious. Floated in the background of my thoughts like a half finished puzzle. I came to realize that the ghost orchid epitomized all that had happened to Florida. The search for eternal youth, escape, the harsh abuses, the hopes, the struggle for existence, tenacity, and the sudden joyous surprise of something so rare it makes you cry.

Florida is not the most beautiful place on earth... except to those who love her. It isn't the answer to world peace or global warming. It's just a place to live, no better or worse than many others. But like all the places I've ever been, it has unexpected beauty, and like the ghost orchid, it is worth preserving.

In the Beginning

In the beginning there was a dream. Naturally. The dream grew out of a love for Florida and an earnest desire to share this love with the thousands of people who came to visit or settle here. Florida is an easy place to appreciate. The pleasant weather, beautiful beaches, cultural diversity and broad variety of activities make it a global desitination. Still, as with many popular locales, the unique and lesser known gems of Florida are in danger of being forgotten or lost.

And so was born our mission, a friendly mission, to educate, delight and invade your home with products that reflect the diverse and unique nature, culture,  and history of our beloved Florida. In this way, we hope to preserve what might otherwise be lost and to celebrate the new culture and progress brought by those who choose to make Florida their home.

Welcome to Distinctly Florida.